10 Best Landing Page Builder Software Platforms (Ranked And Reviewed)

One of the most important elements that you can add to your digital marketing is using the lead generation power of a landing page.

So, if you’re looking for the best landing page builder, you’ve come to the right place. Without wasting any time, here they are.

Our Top Ranked Platforms

Rank

Name

Platform

Price

Info

1

Web Based

Click here

2

Web Based

Click here

3

Wordpress

Click here

4

Web Based

Click here

5

Web Based

Click here

Inside, we’ll go over each platform’s features and what makes them stand out from the competition. So whether you’re a small business or an individual just starting out, we have a landing page builder that will suit your needs!

In addition to our top 5, we’ve include a full breakdown of the top 10 companies you can use to build high quality, reliable landing pages that you’ll find below.

Unbounce

Unbounce is a powerful landing page builder designed to help you create high-converting landing pages quickly and easily.

With drag-and-drop features, customizable templates, and A/B testing capabilities, Unbounce makes it easy to optimize your landing pages for maximum conversions.

This tool is ideal for improving the performance of the campaign, creating new “coming soon” pages, capturing email messages on the site, as well as explaining the most difficult aspects of your offer.

Kartra

Kartra is a landing page builder designed to help you create landing pages that convert but is way more than just a landing page software.

It’s packed with way more features and is perfect for collecting leads as well as building sales funnels with membership sites.

Kartra’s landing page builder is packed with features and ready-to-use templates, making it easy for businesses of all sizes to get started quickly Plus, it also offers split testing capabilities so you can see what works best for your landing pages. Kartra Trial for 30 days doubles your trial period for your plan making this a no brainer for.

Thrive Suite (formerly Thrive Themes for WordPress)

Thrive Suite is a landing page builder created specifically for WordPress users.

This is great because you control your landing pages on your own server and are not at the mercy of the servers of web based applications.

The landing page builder allows you to create landing pages quickly with its drag-and-drop editor and customizable templates. Plus, you can A/B test your landing pages to see what works best for maximum conversions.

Overall, Thrive Suite has everything you need to design high-converting landing pages that will take your business or website to the next level however you need a working knowledge of how WordPress works.

If you’re looking to avoid WordPress, then this tool isn’t for you.

Convertkit

Convertkit is a full service marketing hub that allows you to not only build landing pages, but also build a list while create follow up campaigns to help you sell more stuff.

Convertkit has plans that are great for those just starting out.

It’s landing page builder is also very user friendly and allows you to quickly create landing pages without any HTML or technical skills.

Clickfunnels

Clickfunnels is one of the most popular software companies in the world with Russell Brunson even making guest appearances on the The Profit.

It has powerful features including split testing capabilities, as well as drag-and-drop design tools for creating custom landing pages quickly and easily.

All with the focus of building a sales funnel.

Plus, Clickfunnels integrates with other software such as email marketing programs and CRMs so you can easily track your leads and make sure they get the best experience.

Recently, Clickfunnels has launched their 2.0 edition.

Instapage

Instapage is an all-in-one landing page builder that allows you to create landing pages quickly and effortlessly.

It has an intuitive drag-and-drop interface, customizable templates, A/B testing capabilities, and various features such as heat maps, custom forms, and analytics. With Instapage’s powerful landing page builder, you can easily optimize your landing pages for higher conversions. It also makes it easy to integrate with popular marketing tools like Google Ads and Mailchimp.

Leadpages

Leadpages is one of the first drag and drop landing page builders that appeared as a software as a service model.

It has a comprehensive landing page builder that allows you to create custom landing pages for any occasion, as well as providing powerful features like A/B testing and analytics.

Leadpages also offers integrations with popular marketing tools such as email services, webinar software, and CRMs so you can track your leads from start to finish.

Overall, Leadpages is one of the best landing page builders out there — great for both experienced marketers and those just getting started.

Finally, all of these landing page builder options have something unique to offer businesses looking to create high-converting landing pages quickly and easily. From drag-and-drop editors to customizable templates, split testing capabilities and more.

System Io

System Io is a full service marketing software that helps digital marketers collect optins, follow up through emails, sell online courses, and provide affiliate marketing capabilities.

It also includes a landing page builder software to create customized landing pages. The landing page builder is user friendly and allows for customizing the design, adding images, videos, forms and buttons. It has a powerful drag-and-drop editor that makes creating landing pages easy and efficient.

Another great feature of System Io’s landing page builder is its A/B testing capabilities which enable users to test their landing pages for effectiveness before pushing them live.

This makes it one of the best landing page software options out there. With System Io you can easily create beautiful landing pages that are optimized for conversions while also making sure they look good across all devices and screen sizes.

Optimizepress

Optimizepress is our 2nd WordPress software and is one of our favorite platforms.

It was one of the first to allow users to quickly create landing pages, optin forms and membership portals – all inside WordPress.

Optimizepress has a wide range of templates and themes to choose from which makes creating landing pages easy and fun. Plus, it easily integrates with other popular marketing tools like Mailchimp, Constant Contact and AWeber.

Overall, Optimizepress is one of the best landing page builders available due to its ease of use and powerful features for optimizing conversions.

You’re in good hands with Optimizepress as they’ve been around from the beginning.

Swipe Pages

Swipe Pages is another great landing page platform to consider. Just like Optimizepress, Swipe Pages also has a wide range of templates and themes for creating landing pages.

In addition, Swipe Pages integrates with popular email marketing services such as Mailchimp and AWeber making it a great option for collecting leads and sending them follow up emails.

Overall, if you’re looking for a landing page software with powerful features and a wide range of options, Swipe Pages is a great choice.

What is a Landing Page Builder?

A landing page tool is a software platform for quickly creating landing pages. Landing pages are webpages that marketers use to “land” visitors on, usually with the goal of getting them to take action (signup for an email list, purchase a product, etc).

Landing page builders make it easy to create beautiful landing pages and they also provide features like A/B testing and integration with popular email service providers.

The best landing page builder will depend on your specific needs but all three described above are excellent options.

What Should You Look for In a Landing Page Software?

When choosing landing page software, there are a few important things to consider:

  • Ease of Use
  • Make sure the landing page builder is user friendly.
  • Landing Page Templates and Themes
  • Create Unlimited Landing Pages
  • A variety of templates and themes will make it easier for you to create landing pages that look great.
  • Ease of use for creating sales funnels
  • Integration with Other Services – It’s helpful if the landing page platform integrates with popular email marketing services like Mailchimp and AWeber.
  • A/B Testing Capabilities – Having the ability to test your landing pages will allow you to optimize them for the best conversion rates.

Who Benefits from Landing Pages?

Landing pages are beneficial to marketers, entrepreneurs and small businesses. They allow you to quickly create landing pages that are optimized for conversions. This means you can capture leads and create more sales for your business.

Also it allows you to be more consistent with your followups while building relationships and selling more stuff.

Web Based Application Versus WordPress?

You’ll notice there are both Web Based software platforms along with a couple of WordPress software that we recommend.

The reason is simple.

Not everyone is ready or wants to tackle WordPress.

While WordPress is fairly easy to use, it can be a bit cumbersome until you get the hang of it with a lot of moving parts.

Web based applications on the other hand allow you to quickly integrate your email software, drag and drop your way to building your first landers.

The advantages to using WordPress are the fact that you worry less about server outages and having people “funnel hack” your landing pages.

This past Black Friday, a number of the popular marketing software companies went down during peak sales times.

If you are using WordPress, you’ll have your own server setup and will be managing it.

How to Create Optimized Landing Pages for Conversions

When designing landing pages, make sure to include elements such as:

  • Headline and Subheadline
  • Call to Action (CTA) Button
  • Lead Capture Form
  • Testimonials
  • Social Proof

Additionally, you can get creative with landing page design by adding video backgrounds, dynamic images and animations. These are great ways to capture attention of your visitors and encourage them to take action.

How to Drive Traffic To Your Landing Page

Once your landing page is up and running, it’s time to start driving traffic. There are numerous ways to do this but some of the most popular methods include:

  • Social media
  • Email marketing
  • Search engine optimization (SEO)
  • Paid advertising (Facebook Ads, Google Adwords, etc.)
  • Content marketing (blogging, guest posting, etc.)

These are all great ways to drive qualified traffic to your landing pages and increase conversions.

Finally, landing page software makes it easy for you to create beautiful landing pages that will help you generate more leads and sales.

FAQ

What about Search Engine Marketing with Landing Pages?

Since most landing pages and sales pages are optimized for conversions, you should not count on search engine traffic and instead use your blog and content pieces to drive traffic that links to your landing page for lead generation.

Are Landing pages Mobile Responsive?

Most software companies these days along with WordPress software have optimized landing pages for both desktop as well as built in mobile responsive templates.

What Do I Need In Addition to a Landing Page Builder?

If the software you choose to use doesn’t have email marketing built in, you’ll need to include an email marketing service.

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